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New Media & Web

 

Is your product worth talking about? How much do you spend on printed materials, mailing and media advertising? How much revenue was generated by these forms of advertising? Clinging to a traditional marketing plan doesn't make it better. Try something new.

The ability to change fast is the single most valuable asset for any company. Working fast doesn't have to mean working on the weekends and late nights or racing down to our office to crank out hours and hours of work (being fast just to be fast). Change your throughput, your velocity - and don't just do more of what you've always done either. Make up new rules.

No communication tool can give you more velocity than the Web. Whatever your business - if it's food products, arts & entertainment, education, technology, engineering, a zoo - anything. We believe your web strategy can give your company or product a HUGE advantage. (and you won't have to work weekends).

It used to be all you needed was a on a great looking, functional web site. We'll show you new on line strategies to get people talking about your company and your products - building a social system (cultivating conversations about you).



You say you don't think your customers are on line? They don't blog, vlog, wiki or iPod? Consumers never even have to go the web to be impacted by it. The reviewers of your product, your fans and operatives will act as buzz generators. Your buzz on line will create buzz off line - expanding your reach without a national advertising or public relations plan. Do less and get more. Go guerrilla.



Remember, we'll be working hard to get you attention. Today's open source platforms (a great one is Drupal) are a fraction of the cost of a custom site to build and can be managed by almost anybody. We'll take care of everything you need to build a web site & social system. Most importantly, we know how to help you cultivate it (get people talking about you).


New media and web services: Custom web site development, Drupal development, blog management, podcast set up and management, video integration, RSS, word of mouth marketing, and whatever else we come up with.



Contracting with Style


See http://www.sbdc-larimer.com/ for details
TBD

Details



Copyright & TM for Business


See SBDV Web Site
8:00-10:00am

Details


 




2008 National Professional Visual Artist Study

03-06-2008
If you're a professional (meaning you sell your work) Visual Artist - think painter, quilter, sculptor, fine-art photographer, etc. - then please participate in our international study.

Click Here to Participate

If you have already completed the survey, THANKS!



3rd Annual Building Creative Business Expo

03-05-2008
Remember this event is THIS Saturday!

I'll be giving a presentation titled: Copyright and the Business of Creativity as well as a presentation titled: No Lame Names: Trademark Law and Branding.







"Strange Fire: 5 Guiding Values" New book title promises 5 pivotal ways to be a success in both business and life

11-05-2007 | Press Release
Kevin Houchin, principal of Houchin & Associates, a Fort Collins-based firm offering a unique and complementary blend of legal and marketing services for creative people and businesses, is offering his latest e-book, Strange Fire: 5 Guiding Values, as a free download at www.guidingvalue.com.

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Houchin & Associates Presents "No Lame Names" and "Kissing Toads" at April Workshop

04-02-2007 | Press Release
"Creative and high-tech people with great ideas for new products and services know a lot about the work they're doing," said Kevin Houchin, founder of Houchin & Associates. "But they don't always know the best way to present those ideas to consumers, or to other specific target audiences."

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News: new firm unique synthesis of legal & marketing services

03-30-2007 | Press Release
Most people don't think attorneys have creative aspirations. But Kevin Houchin is set to change the stereotype and breathe new life into the stodgy legal world, with Houchin & Associates, PLLC - a new firm providing comprehensive legal and marketing service.

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