Intellectual Property

In today's economy, your intellectual property may be your most valuable asset - you can't afford to ignore it.

What does your marketing team need to know about intellectual property law? Everything. What does your current marketing team know about intellectual property law? Probably not too much, and what they do "know" may not be right. Concerned? You should be.

Today if you have a web site your business is no longer local. In one click you are local, national and international. You and your marketing team must pay attention to how your business name - and the names of your products and services are used in a vast sea of brands and marks across the globe. How does your new brochure, package, or Web site iteration effect the power of your legal trademark or copyright assets? Who owns the creative assets you've invested in so heavily?

We'll explain intellectual property issues, options, contingencies, and alternatives in terms that make a difference to your business - IN THE CONTEXT OF YOUR BUSINESS AND MARKETING STRATEGIES. Every asset we create for you (brand name, web site, poster, and video) will be balanced with the ability to protect your brand. No other firm can do that, which is OUR GUIDING VALUE.

Intellectual property services include consulting, registration, licensing, and enforcement of trademarks, copyrights, patents, and trade secrets. We also provide comprehensive intellectual property audits to bring your management of these assets up to date, and identify potential opportunities or threats that you might not know about, then help you implement the appropriate plan.