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Guiding Value


Make an Intentional Impression!

Legal and Branding Counsel
for Creative People and Businesses

 

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Lame Names and Kissing Toads
As a marketing professional, I find the No Lame Names and Kissing Toads, I would advise EVERY entrepreneur, inventor, product development manager, marketing manager and other intellectual property attorneys to experience these "brain juicing" seminars themselves. Too many people underestimate the power of a really good name and don't really know how to connect to the marketplace on an emotional level. These workshops will show you step-by-step how to do both!


Melissa Jensen
Marketing Pirate
Common $ense Marketing

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Our comments on our favorite blog posts from around the Web.


2008 National Professional Visual Artist Study

03-06-2008
If you're a professional (meaning you sell your work) Visual Artist - think painter, quilter, sculptor, fine-art photographer, etc. - then please participate in our international study.

Click Here to Participate

If you have already completed the survey, THANKS!



3rd Annual Building Creative Business Expo

03-05-2008
Remember this event is THIS Saturday!

I'll be giving a presentation titled: Copyright and the Business of Creativity as well as a presentation titled: No Lame Names: Trademark Law and Branding.



www.changethis.com SUCCESS!

01-07-2008
I just found out my changethis.com manifesto proposal for No Lame Names was accepted. Now go to www.changethis.com and vote for my proposal for a Strange Fire Manifesto!

http://www.changethis.com/proposals/1121



Welcome. The Power of Design

12-17-2007
This should be a good blog to keep an eye on. Many times designers shoot themselves in the foot by being unrealistic in their expectations and can sometimes lose credibility by being arrogant and puffed-up. Maybe this blog can help folks find a balance between the (indisputable) importance of good design and the ego of many people labeling themselves "designers."



the business of creativity

12-17-2007
Share your comments on some of my thoughts on the "inrealationship" of law, business/art, creativity, and spirit.



Back on Track

12-05-2007
I just posted a blog entry over on www.houchinlaw.com (click above on the title, or at the top of this page on my image) relating to the intersection of Law, Business, Creativity and Spirit. I'd love you feedback.



Inside the Mind of a Cylon

11-12-2007
"I'd be perfectly happy letting fans digitally download everything in the production office, right up to and including putting dailies on the Internet. Then they could edit their own versions of the show. That's what I would want if I were a big fan."

That would be so cool!



Unempathic signage meets user-generated content

11-06-2007
Good for a laugh, and a thought about the importance of design in everyday life.

It reminds me that everyone should read MASSIVE CHANGE by Bruce Mau too.

And, while you're thinking about things differently, check out this thoughtful piece by Brian McLaren, a leader in the "Emerging" Christian Church movement: "President Bush's UNGIVEN Speech"

Download the file by clicking HERE.




China's New Creative Class

11-05-2007
If the US isn't careful, pro-active, and imaginative all at the same time, China will not only steam-roller our industrial base with affordable products, but take over the US leadership (at least whatever leadership we may still have) in the creative arena too. This is seriously important stuff. Funding for the arts and for educational systems that engage and energize the right-brains of our children is critical to our cultural success in the coming decades.



A Whole New Mind

10-29-2007
Lovin' this book! Everyone in HS, College, and Graduate School should read this. Parents should read this. Anyone who want's to succeed in the 21st Century should read this.

http://www.danpink.com/aboutwnm.php




Go To Archived Articles


Right Start: Docs

Session hosted by the Small Business Development Center. Content: Discussion of business formation documents including: Articles of...


See SBDV Web Site
Thursday, October 16, 2008
9:30-11:30
Investment: $20.00

Details



Right Start: Docs

Session hosted by the Small Business Development Center. Content: Discussion of business formation documents including: Articles of...


See SBDC Web Site
Wednesday, December 17, 2008
9:30-11:30
Investment: $20.00

Details



Additional Events & Workshops




Houchin & Associates Presents "No Lame Names" and "Kissing Toads" at Boulder Workshop

05-14-2007 | Press Release
"Creative and high-tech people with great ideas for new products and services know a lot about the work they're doing," said Kevin Houchin, founder of Houchin & Associates. "But they don't always know the best way to present those ideas to consumers, or to other specific target audiences."

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Houchin & Associates Offers Two New E-books:"No Lame Names" and "Kissing Toads"

04-10-2007 | Press Release
The books, written by Houchin & Associates' founder, Kevin Houchin, are entitled No Lame Names and Kissing Toads: How to Market Your Left-Brain Products to Right-Brain People.

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Houchin & Associates Presents "No Lame Names" and "Kissing Toads" at April Workshop

04-02-2007 | Press Release
"Creative and high-tech people with great ideas for new products and services know a lot about the work they're doing," said Kevin Houchin, founder of Houchin & Associates. "But they don't always know the best way to present those ideas to consumers, or to other specific target audiences."

View Entire Announcement

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News: new firm unique synthesis of legal & marketing services

03-30-2007 | Press Release
Most people don't think attorneys have creative aspirations. But Kevin Houchin is set to change the stereotype and breathe new life into the stodgy legal world, with Houchin & Associates, PLLC - a new firm providing comprehensive legal and marketing service.

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