Advertising v. Marketing - What's the Dif?
This is a common question. First of all, marketing incorporates a range of both analysis and tactics. For example, marketing involves doing customer analysis, including: market segmentation, market perceptions, market sizing, competitive analysis, target segment selection, positioning, branding, advertising, sales, promotions, channel of distribution arrangement and management, product line decisions, sales force management, and more. You can see, marketing plays a leading role in the moving a business forward.

Advertising is a tactic in marketing. It involves a number of activities, but it really focuses on communicating a message to the market.

Sales is also a job of marketing - providing what customers want (where they want it and how) - gaining a sustainable strategic advantage.

For help with all of the above, contact us.