Guiding Value

05-14-2007: FOR IMMEDIATE RELEASE

Contact:

Kevin Houchin, Esq.

Attorney and Counselor at Law

970.493.1070

kevin@houchinassociates.com

Brad Shannon

Shannon Marketing Communications

970.461.4906

brad@shannonmarcom.com

Houchin & Associates Presents
"No Lame Names" and "Kissing Toads" at Boulder Workshop

May 23 Workshops offer in-depth discussion of key topics
for branding new products, services and companies

Boulder, Colorado - "Creative and high-tech people with great ideas for new products and services know a lot about the work they're doing," said Kevin Houchin, founder of Houchin & Associates. "But they don't always know the best way to present those ideas to consumers, or to other specific target audiences."

To address this issue, Houchin & Associates, a Fort Collins-based firm offering both marketing and legal services for product and business launches, will present a two-part workshop on Wednesday, May 23rd at the Millennium Harvest House Hotel, located at 1345 Twenty-Eighth Street in Boulder. Shirley Esterly of QuantumWest notes, "Kevin's courses are valuable to anyone at any stage in their business. We all benefit when a message is well-crafted to be understood by the target audience. Whether your business is a start-up, you are re-branding, or just creating a presentation for use in a project, you will find value in this content.

Kevin makes the material very accessible with a focus on a process you own and create. "The workshop will be based on two e-books Houchin has written, entitled "No Lame Names" and "Kissing Toads: Marketing Your Left-Brain Products to Right-Brain People" - which cover legal and creative topics related to selecting an emotive, unique name for one's business, and how to portray a professional, consumer-oriented image when presenting and marketing products and services. "We want to help get new projects off to a fast start," said Houchin. "Our goal is to show people the path to thinking objectively about the work they're doing, and about how others will view them in the marketplace. In this day and age, image is extremely important. So having an appropriate, strong trademark for your business, and projecting an appropriate image will give business owners a great head start as they launch their new project."

The workshop will be presented in two sessions. "No Lame Names" will run from 9 AM to noon, and "Kissing Toads" will run from 1 PM to 4 PM. The cost is $145 for either the morning or afternoon session, or $195 for both. A box lunch is included for those attending both sessions.

To register, visit www.guidingvalue.com, call 970.493.1070, or email seminars@guidingvalue.com.

About Houchin & Associates

Houchin & Associates, PLLC is a unique organization of professionals including sales and marketing mavens, expert print and interactive designers, and thoughtful attorneys with positive and enthusiastic attitudes. The team is designed to be fast and flexible and maximize the use of time and technology on their clients' behalf. The company bases its work on the process it calls the Sustainable Value Chainlb to produce ongoing success for clients. Houchin & Associates is the only organization of its kind, and its people are prepared to guide others through evolving legal and market forces influencing their businesses. The company is located at 425 West Mulberry, Suite 105, in Fort Collins, Colorado. For more information, call (970) 493-1070, email kevin@houchinassociates.com or visit www.guidingvalue.com.

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Marketing Focus Business Strategy Product Launch New Media & Web Traditional Media Legal Focus Business Law Intellectual Property Arts & Entertainment Estate Planning & Administration The Process Blog FAQs Contact Us Coming Events Latest Thinking	05-14-2007: FOR IMMEDIATE RELEASE Contact: Kevin Houchin, Esq. Attorney and Counselor at Law 970.493.1070 kevin@houchinassociates.com Brad Shannon Shannon Marketing Communications 970.461.4906 brad@shannonmarcom.com Houchin & Associates Presents "No Lame Names" and "Kissing Toads" at Boulder Workshop May 23 Workshops offer in-depth discussion of key topics for branding new products, services and companies Boulder, Colorado - "Creative and high-tech people with great ideas for new products and services know a lot about the work they're doing," said Kevin Houchin, founder of Houchin & Associates. "But they don't always know the best way to present those ideas to consumers, or to other specific target audiences." To address this issue, Houchin & Associates, a Fort Collins-based firm offering both marketing and legal services for product and business launches, will present a two-part workshop on Wednesday, May 23rd at the Millennium Harvest House Hotel, located at 1345 Twenty-Eighth Street in Boulder. Shirley Esterly of QuantumWest notes, "Kevin's courses are valuable to anyone at any stage in their business. We all benefit when a message is well-crafted to be understood by the target audience. Whether your business is a start-up, you are re-branding, or just creating a presentation for use in a project, you will find value in this content. Kevin makes the material very accessible with a focus on a process you own and create. "The workshop will be based on two e-books Houchin has written, entitled "No Lame Names" and "Kissing Toads: Marketing Your Left-Brain Products to Right-Brain People" - which cover legal and creative topics related to selecting an emotive, unique name for one's business, and how to portray a professional, consumer-oriented image when presenting and marketing products and services. "We want to help get new projects off to a fast start," said Houchin. "Our goal is to show people the path to thinking objectively about the work they're doing, and about how others will view them in the marketplace. In this day and age, image is extremely important. So having an appropriate, strong trademark for your business, and projecting an appropriate image will give business owners a great head start as they launch their new project." The workshop will be presented in two sessions. "No Lame Names" will run from 9 AM to noon, and "Kissing Toads" will run from 1 PM to 4 PM. The cost is $145 for either the morning or afternoon session, or $195 for both. A box lunch is included for those attending both sessions. To register, visit www.guidingvalue.com, call 970.493.1070, or email seminars@guidingvalue.com. About Houchin & Associates Houchin & Associates, PLLC is a unique organization of professionals including sales and marketing mavens, expert print and interactive designers, and thoughtful attorneys with positive and enthusiastic attitudes. The team is designed to be fast and flexible and maximize the use of time and technology on their clients' behalf. The company bases its work on the process it calls the Sustainable Value Chainlb to produce ongoing success for clients. Houchin & Associates is the only organization of its kind, and its people are prepared to guide others through evolving legal and market forces influencing their businesses. The company is located at 425 West Mulberry, Suite 105, in Fort Collins, Colorado. For more information, call (970) 493-1070, email kevin@houchinassociates.com or visit www.guidingvalue.com.
Houchin & Associates, P.C. • 425 West Mulberry • Suite 105 • Fort Collins • Colorado • USA • 80521 • 970.493.1070 • F: 970.484.0012 © 2007-2008 Houchin & Associates, P.C.