04-10-2007: FOR IMMEDIATE RELEASE

Contact:

Kevin Houchin, Esq.
Attorney and Counselor at Law
970.493.1070
kevin@houchinassociates.com

Brad Shannon
Shannon Marketing Communications
970.461.4906
brad@shannonmarcom.com

Houchin & Associates Offers Two New E-books:"No Lame Names" and "Kissing Toads"

New titles offer in-depth information on branding new products, services and companies

Fort Collins, Colorado - Houchin & Associates, a Fort Collins-based firm offering a complementary blend of both marketing and legal services for product and business launches has introduced two new two e-books.

The books, written by Houchin & Associates' founder, Kevin Houchin, are entitled No Lame Names and Kissing Toads: How to Market Your Left-Brain Products to Right-Brain People.

According to Houchin, "No Lame Names helps people ensure that they're launching their product or business with a great name that can sustain them for years to come. This e-book offers information on why this is such an important part of launching a new business, as well as how to come up with a meaningful, marketable-and legally protectable-trademark." The book includes instructions and worksheets to guide readers through the process of creating and selecting a name, how to avoid common hazards and mis-steps, as well as information about trademark law.

Kissing Toads, meanwhile, offers additional analysis of why a positive and consistent brand image is so critical to marketing new technology-based products and services - and how this image can be developed. "Many people don't realize how important image and presentation are to their business," says Houchin. "Or they just don't know how to convey their message in a way that consumers will understand. Technically-minded people sometimes have particular difficulty in this area. Kissing Toads aims to help left-brain analytic business leaders find new ways to get their message across with consumer-friendly strategies, while creating a positive image for their business as a whole."

Additionally, Kissing Toads offers creative guidance for the development and execution of a product or corporate brand, and initial marketing materials. Basic legal advice regarding intellectual property is also included.

No Lame Names and Kissing Toads are currently available for download via the Houchin & Associates web site at www.guidingvalue.com, or by calling the firm's offices at 970.493.1070. The price is $19.95 each, or $29.95 for the set.

Houchin will also be offering a workshop based on the two e-books, on April 24 at the Fort Collins Chamber of Commerce. For details, visit www.guidingvalue.com, call 970.493.1070 or email seminars@guidingvalue.com.

About Houchin & Associates
Houchin & Associates, PLLC is a unique organization of professionals including sales and marketing mavens, expert print and interactive designers, and thoughtful attorneys with positive and enthusiastic attitudes. The team is designed to be fast and flexible and maximize the use of time and technology on their clients' behalf. The company bases its work on the process it calls the Sustainable Value Chain™ to produce ongoing success for clients. Houchin & Associates is the only organization of its kind, and its people are prepared to guide others through evolving legal and market forces influencing their businesses. The company is located at 425 West Mulberry, Suite 105, in Fort Collins, Colorado. For more information, call (970) 493-1070, email kevin@houchinassociates.com or visit www.guidingvalue.com.