Guiding Value

11-05-2007: FOR IMMEDIATE RELEASE

Contact:

Kevin Houchin, Esq.

Attorney and Counselor at Law

970.493.1070

kevin@houchinassociates.com

Brad Shannon

Shannon Marketing Communications

970.461.4906

brad@shannonmarcom.com

"Strange Fire: 5 Guiding Values"
New book title promises 5 pivotal ways to be a success in both business and life

Fort Collins, Colorado - Kevin Houchin, principal of Houchin & Associates, a Fort Collins-based firm offering a unique and complementary blend of legal and marketing services for creative people and businesses, is offering his latest e-book, Strange Fire: 5 Guiding Values, as a free download at www.guidingvalue.com. Houchin, an expert and a bit of a maverick when it comes to law and marketing, tapped into his lifelong study of philosophers, theologians and business experts to create the piece. Strange Fire outlines five simple values for practical use in readers' careers, and life in general. Houchin offers that, by putting these principals to use, "balance and true success" can be achieved, noting that, "spirituality, business and life in general should be happy and relatively easy - with challenges coming to add growth and interest to life rather than anxiety, fear, and pain. These five values are easy to remember, but a challenge to consistently apply, and I still struggle with them regularly." Houchin shares that it was through his own intense study of Western and Eastern spiritual traditions, mediation and journaling that he identified five guiding principles. He offers this e-book as a gift in the spirit of his fifth value, Stewardship, which he encourages readers to practice themselves. Strange Fire: 5 Guiding Values is available for download at no charge via the Houchin and Associates web site at www.guidingvalue.com, and the book can be read online at the site. Kevin Houchin also offers workshops based on his specialty of blending law and branding principles for new product and business launches. For details, visit www.guidingvalue.com or call 970.493.1070.

About Houchin & Associates

Houchin & Associates, PLLC is a unique organization of professionals including sales and marketing mavens, expert print and interactive designers, and thoughtful attorneys with positive and enthusiastic attitudes. The team is designed to be fast and flexible and maximize the use of time and technology on their clients' behalf. The company bases its work on the process it calls the Sustainable Value Chainlb to produce ongoing success for clients. Houchin & Associates is the only organization of its kind, and its people are prepared to guide others through evolving legal and market forces influencing their businesses. The company is located at 425 West Mulberry, Suite 105, in Fort Collins, Colorado. For more information, call (970) 493-1070, email kevin@houchinassociates.com or visit www.guidingvalue.com.

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Marketing Focus Business Strategy Product Launch New Media & Web Traditional Media Legal Focus Business Law Intellectual Property Arts & Entertainment Estate Planning & Administration The Process Blog FAQs Contact Us Coming Events Latest Thinking	11-05-2007: FOR IMMEDIATE RELEASE Contact: Kevin Houchin, Esq. Attorney and Counselor at Law 970.493.1070 kevin@houchinassociates.com Brad Shannon Shannon Marketing Communications 970.461.4906 brad@shannonmarcom.com "Strange Fire: 5 Guiding Values" New book title promises 5 pivotal ways to be a success in both business and life Fort Collins, Colorado - Kevin Houchin, principal of Houchin & Associates, a Fort Collins-based firm offering a unique and complementary blend of legal and marketing services for creative people and businesses, is offering his latest e-book, Strange Fire: 5 Guiding Values, as a free download at www.guidingvalue.com. Houchin, an expert and a bit of a maverick when it comes to law and marketing, tapped into his lifelong study of philosophers, theologians and business experts to create the piece. Strange Fire outlines five simple values for practical use in readers' careers, and life in general. Houchin offers that, by putting these principals to use, "balance and true success" can be achieved, noting that, "spirituality, business and life in general should be happy and relatively easy - with challenges coming to add growth and interest to life rather than anxiety, fear, and pain. These five values are easy to remember, but a challenge to consistently apply, and I still struggle with them regularly." Houchin shares that it was through his own intense study of Western and Eastern spiritual traditions, mediation and journaling that he identified five guiding principles. He offers this e-book as a gift in the spirit of his fifth value, Stewardship, which he encourages readers to practice themselves. Strange Fire: 5 Guiding Values is available for download at no charge via the Houchin and Associates web site at www.guidingvalue.com, and the book can be read online at the site. Kevin Houchin also offers workshops based on his specialty of blending law and branding principles for new product and business launches. For details, visit www.guidingvalue.com or call 970.493.1070. About Houchin & Associates Houchin & Associates, PLLC is a unique organization of professionals including sales and marketing mavens, expert print and interactive designers, and thoughtful attorneys with positive and enthusiastic attitudes. The team is designed to be fast and flexible and maximize the use of time and technology on their clients' behalf. The company bases its work on the process it calls the Sustainable Value Chainlb to produce ongoing success for clients. Houchin & Associates is the only organization of its kind, and its people are prepared to guide others through evolving legal and market forces influencing their businesses. The company is located at 425 West Mulberry, Suite 105, in Fort Collins, Colorado. For more information, call (970) 493-1070, email kevin@houchinassociates.com or visit www.guidingvalue.com.
Houchin & Associates, P.C. • 425 West Mulberry • Suite 105 • Fort Collins • Colorado • USA • 80521 • 970.493.1070 • F: 970.484.0012 © 2007-2008 Houchin & Associates, P.C.